Vārah Gourmet vs Eden Foods · Bay Area shelf head-to-head
Vārah Gourmet and Eden Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Eden Foods carries more Brand PowerEden Foods is in more Bay Area grocersEden Foods fields the deeper lineupVārah Gourmet sits further up the premium end
Vārah Gourmet
Eden Foods
13
brand power
62
3
products
78
2
categories
32
1
grocers
15
$2.40
price per oz
$1.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vārah Gourmet▭ Eden Foods
Distribution · 30% of score4·63
V
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vārah Gourmet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Vārah Gourmet · 0
no exclusive doors — everywhere Vārah Gourmet is, Eden Foods is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vārah Gourmet · Eden Foods