V8 vs The Ginger People · Bay Area shelf head-to-head
V8 and The Ginger People, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Ginger People carries more Brand PowerThe Ginger People is in more Bay Area grocersThe Ginger People fields the deeper lineupThe Ginger People sits further up the premium end
V8
The Ginger People
37
brand power
61
22
products
30
2
categories
9
4
subcategories
14
11
grocers
19
14.7¢
price per fl oz
82.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ V8▭ The Ginger People
Distribution · 30% of score46·79
V
carried in 11 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only V8
only The Ginger People
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only V8 · 2
only The Ginger People · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: V8 · The Ginger People
