Vanns Spices vs Rancho Gordo · Bay Area shelf head-to-head
Vanns Spices and Rancho Gordo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rancho Gordo carries more Brand PowerRancho Gordo is in more Bay Area grocersRancho Gordo fields the deeper lineup
Vanns Spices
Rancho Gordo
16
brand power
69
5
products
58
2
categories
10
5
subcategories
23
1
grocers
13
$5.86
price per oz
64.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vanns Spices▭ Rancho Gordo
Distribution · 30% of score4·54
V
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vanns Spices
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Vanns Spices · 0
no exclusive doors — everywhere Vanns Spices is, Rancho Gordo is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vanns Spices · Rancho Gordo