Veggiecraft vs Banza · Bay Area shelf head-to-head
Veggiecraft and Banza, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Banza carries more Brand PowerBanza is in more Bay Area grocersBanza fields the deeper lineup
Veggiecraft
Banza
0
brand power
51
2
products
23
1
categories
4
2
subcategories
9
1
grocers
14
$5.39
avg price
$5.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Veggiecraft▭ Banza
Distribution · 30% of score4·58
V
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Veggiecraft
no top category Banza doesn’t also play in.
only Banza
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Veggiecraft · Banza