Vita Coco vs C2o Coconut Water · Bay Area shelf head-to-head
Vita Coco and C2o Coconut Water, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
C2o Coconut Water is in more Bay Area grocersC2o Coconut Water sits further up the premium end
Vita Coco
C2o Coconut Water
54
brand power
52
20
products
18
3
categories
3
16
grocers
17
28.8¢
price per fl oz
22.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vita Coco▭ C2o Coconut Water
Distribution · 30% of score67·71
carried in 16 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vita Coco
only C2o Coconut Water
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vita Coco · C2o Coconut Water
