Vitaminwater vs Woodstock · Bay Area shelf head-to-head
Vitaminwater and Woodstock, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Woodstock carries more Brand PowerWoodstock is in more Bay Area grocersWoodstock fields the deeper lineupWoodstock sits further up the premium end
Vitaminwater
Woodstock
53
brand power
64
25
products
138
1
categories
25
1
subcategories
38
10
grocers
16
16.1¢
price per fl oz
44.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vitaminwater▭ Woodstock
Distribution · 30% of score42·67
V
carried in 10 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vitaminwater
no top category Woodstock doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Vitaminwater · 2
only Woodstock · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vitaminwater · Woodstock
