Lining them up…
Waterfront Bistro and Seapak, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
exclusive to Andronico's Community Markets·carried in 7 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Waterfront Bistro doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Waterfront Bistro is, Seapak is too.
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Waterfront Bistro · Seapak
61 products in the catalog·12 products in the catalog
spans 6 categories · 21 subcategories·spans 2 categories · 4 subcategories
~5% average share on the shelves it competes on·~4% average share on the shelves it competes on
