Wel-pac vs Lotus Foods · Bay Area shelf head-to-head
Wel-pac and Lotus Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lotus Foods carries more Brand PowerLotus Foods is in more Bay Area grocersLotus Foods fields the deeper lineup
Wel-pac
Lotus Foods
41
brand power
54
12
products
28
8
categories
4
11
subcategories
9
7
grocers
17
96.7¢
price per oz
75.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wel-pac▭ Lotus Foods
Distribution · 30% of score29·71
W
carried in 7 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wel-pac · 1
only Lotus Foods · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wel-pac · Lotus Foods
