White Toque vs Bettr Bowl · Bay Area shelf head-to-head
White Toque and Bettr Bowl, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bettr Bowl carries more Brand PowerBettr Bowl is in more Bay Area grocersBettr Bowl fields the deeper lineupWhite Toque sits further up the premium end
White Toque
Bettr Bowl
13
brand power
40
2
products
14
2
categories
6
2
grocers
5
$8.34
avg price
$7.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ White Toque▭ Bettr Bowl
Distribution · 30% of score8·21
W
B
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15·69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only White Toque
no top category Bettr Bowl doesn’t also play in.
only Bettr Bowl
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only White Toque · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: White Toque · Bettr Bowl