Wholesome vs Wholesome Yum · Bay Area shelf head-to-head
Wholesome and Wholesome Yum, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wholesome carries more Brand PowerWholesome is in more Bay Area grocersWholesome fields the deeper lineupWholesome Yum sits further up the premium end
Wholesome
Wholesome Yum
61
brand power
20
43
products
4
6
categories
3
12
subcategories
4
19
grocers
3
77.8¢
price per oz
$1.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wholesome▭ Wholesome Yum
Distribution · 30% of score79·13
W
carried in 19 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score97
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Baking Supplies7 vs 1 SKUs
only Wholesome
only Wholesome Yum
no top category Wholesome doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wholesome · Wholesome Yum
