Wholesome vs Zulka · Bay Area shelf head-to-head
Wholesome and Zulka, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wholesome carries more Brand PowerWholesome is in more Bay Area grocersWholesome fields the deeper lineup
Wholesome
Zulka
61
brand power
8
43
products
3
6
categories
2
12
subcategories
3
19
grocers
3
$8.71
avg price
$5.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wholesome▭ Zulka
Distribution · 30% of score79·13
Z
carried in 19 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score97
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Baking Supplies7 vs 1 SKUs
only Wholesome
only Zulka
no top category Wholesome doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wholesome · Zulka