Wild Planet vs Safe Catch · Bay Area shelf head-to-head
Wild Planet and Safe Catch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wild Planet carries more Brand PowerWild Planet fields the deeper lineup
Wild Planet
Safe Catch
59
brand power
50
38
products
23
6
categories
3
7
subcategories
7
18
grocers
18
$1.33
price per oz
$1.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wild Planet▭ Safe Catch
Distribution · 30% of score75·75
carried in 18 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wild Planet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wild Planet · Safe Catch
