Wildbrine vs Bubbies · Bay Area shelf head-to-head
Wildbrine and Bubbies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bubbies carries more Brand PowerBubbies is in more Bay Area grocersBubbies fields the deeper lineupBubbies sits further up the premium end
Wildbrine
Bubbies
48
brand power
60
14
products
45
3
categories
6
4
subcategories
6
16
grocers
19
56.3¢
price per oz
$1.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wildbrine▭ Bubbies
Distribution · 30% of score67·79
carried in 16 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments1 vs 4 SKUs
<1% of shelf
only Wildbrine
only Bubbies
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wildbrine · Bubbies
