Wise Sons vs Dave's Killer Bread · Bay Area shelf head-to-head
Wise Sons and Dave's Killer Bread, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dave's Killer Bread carries more Brand PowerDave's Killer Bread is in more Bay Area grocersDave's Killer Bread fields the deeper lineupWise Sons sits further up the premium end
Wise Sons
Dave's Killer Bread
43
brand power
61
16
products
52
5
categories
4
8
subcategories
14
8
grocers
21
54.4¢
price per oz
45.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wise Sons▭ Dave's Killer Bread
Distribution · 30% of score33·88
carried in 8 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wise Sons
only Dave's Killer Bread
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wise Sons · 1
only Dave's Killer Bread · 14
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wise Sons · Dave's Killer Bread
