Wish-bone vs Primal Kitchen · Bay Area shelf head-to-head
Wish-bone and Primal Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Primal Kitchen carries more Brand PowerPrimal Kitchen is in more Bay Area grocersPrimal Kitchen fields the deeper lineupPrimal Kitchen sits further up the premium end
Wish-bone
Primal Kitchen
29
brand power
63
13
products
85
2
categories
6
6
subcategories
31
6
grocers
19
42.8¢
price per fl oz
$1.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wish-bone▭ Primal Kitchen
Distribution · 30% of score25·79
W
carried in 6 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments1 vs 35 SKUs
W
only Wish-bone
no top category Primal Kitchen doesn’t also play in.
only Primal Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wish-bone · 1
only Primal Kitchen · 14
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wish-bone · Primal Kitchen
