Wyman's vs Earthbound Farm · Bay Area shelf head-to-head
Wyman's and Earthbound Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Earthbound Farm carries more Brand PowerEarthbound Farm is in more Bay Area grocersEarthbound Farm fields the deeper lineupEarthbound Farm sits further up the premium end
Wyman's
Earthbound Farm
44
brand power
74
19
products
63
2
categories
6
2
subcategories
8
11
grocers
16
44.9¢
price per oz
66.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wyman's▭ Earthbound Farm
Distribution · 30% of score46·67
carried in 11 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wyman's
only Earthbound Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wyman's · 2
only Earthbound Farm · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wyman's · Earthbound Farm
