Yamasa vs Kikkoman · Bay Area shelf head-to-head
Yamasa and Kikkoman, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kikkoman carries more Brand PowerKikkoman is in more Bay Area grocersKikkoman fields the deeper lineup
Yamasa
Kikkoman
37
brand power
64
20
products
66
4
categories
9
5
subcategories
16
3
grocers
18
$8.07
avg price
$5.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Yamasa▭ Kikkoman
Distribution · 30% of score13·75
Y
carried in 3 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yamasa
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Yamasa · 0
no exclusive doors — everywhere Yamasa is, Kikkoman is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Yamasa · Kikkoman
