Yum Earth vs Dsd Merchandisers · Bay Area shelf head-to-head
Yum Earth and Dsd Merchandisers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dsd Merchandisers carries more Brand PowerDsd Merchandisers fields the deeper lineup
Yum Earth
Dsd Merchandisers
27
brand power
49
9
products
61
2
categories
11
6
subcategories
27
4
grocers
4
$1.28
price per oz
$1.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Yum Earth▭ Dsd Merchandisers
Distribution · 30% of score17·17
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Candy8 vs 27 SKUs
<1% of shelf
only Yum Earth
no top category Dsd Merchandisers doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Yum Earth · 3
only Dsd Merchandisers · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Yum Earth · Dsd Merchandisers
