Zenshi vs Afc · Bay Area shelf head-to-head
Zenshi and Afc, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Afc carries more Brand PowerAfc fields the deeper lineupZenshi sits further up the premium end
Zenshi
Afc
25
brand power
40
10
products
24
6
categories
8
6
subcategories
9
3
grocers
3
$8.42
avg price
$9.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Zenshi▭ Afc
Distribution · 30% of score13·13
Z
A
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score57·86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Zenshi · 0
no exclusive doors — everywhere Zenshi is, Afc is too.
only Afc · 0
no exclusive doors — everywhere Afc is, Zenshi is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Zenshi · Afc