Zergut vs Bubbies · Bay Area shelf head-to-head
Zergut and Bubbies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bubbies carries more Brand PowerBubbies is in more Bay Area grocersBubbies fields the deeper lineupBubbies sits further up the premium end
Zergut
Bubbies
25
brand power
60
7
products
45
4
categories
6
2
grocers
19
33.8¢
price per oz
$1.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Zergut▭ Bubbies
Distribution · 30% of score8·79
Z
carried in 2 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Zergut
only Bubbies
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Zergut · 0
no exclusive doors — everywhere Zergut is, Bubbies is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Zergut · Bubbies
