Zulka vs Wholesome · Bay Area shelf head-to-head
Zulka and Wholesome, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wholesome carries more Brand PowerWholesome is in more Bay Area grocersWholesome fields the deeper lineup
Zulka
Wholesome
8
brand power
61
3
products
43
2
categories
6
3
subcategories
12
3
grocers
19
$5.54
avg price
$8.71
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Zulka▭ Wholesome
Distribution · 30% of score13·79
Z
carried in 3 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Baking Supplies1 vs 7 SKUs
Z
<1% of shelf
only Zulka
no top category Wholesome doesn’t also play in.
only Wholesome
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Zulka · 0
no exclusive doors — everywhere Zulka is, Wholesome is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Zulka · Wholesome