Alexandre Family Farm at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Alexandre Family Farm is a family-owned dairy brand based in Crescent City, California, specializing in organic, grass-fed, and A2/A2 dairy products.
It’s already on the shelf here, with 12 SKUs across 7 categories. The growth is depth and breadth: 1 category to widen and 1 new door to enter, replicated across all 2 stores.
Lead with Organic Vanilla Bean 100% Grass-Fed A2/A2 Extra Cream Top Whole Milk Yogurt in Traditional Yogurt.
Berkeley Bowl stocks traditional yogurt thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Berkeley Bowl carries traditional yogurt in real depth, 143 SKUs against a fleet median of 48, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf.
Berkeley Bowl merchandises 8 of the 8 categories the brand sells.
grass-fed, non-gmo, organic against the store's assortment lean.
brand excitement 70/100.
the categories it plays in are already deep here.
The full runway · across 2 stores
Every category Alexandre Family Farm plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 5 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in traditional yogurt. Each dot is a product on the shelf, by its cost per oz (hover for which). Alexandre Family Farm (orange) sits in line with the shelf.
What to bring to expand
Alexandre Family Farm’s SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
