Amylu at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Amylu is a brand specializing in all-natural chicken-based products, including sausages, burgers, and meatballs.
Amylu isn’t on United Markets’ shelf yet. The opening: 7 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Andouille Chicken Sausages in Andouille Sausage.
United Markets stocks andouille sausage thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
United Markets carries other sausage in real depth, 27 SKUs against a fleet median of 7, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is andouille sausage: United Markets stocks only 5 there, so Amylu Andouille Chicken Sausages stands out rather than blending in. Lead with the andouille sausage, and position the other sausage as a finishing or gift item.
United Markets merchandises 7 of the 12 categories the brand sells.
organic against the store's assortment lean.
brand excitement 50/100.
enters a thin andouille sausage shelf as a point of difference.
The full runway
Every category Amylu plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in andouille sausage. Each dot is a product on the shelf, by its cost per oz (hover for which).
What to bring to land
Amylu’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
