Arrowhead Mills at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
Arrowhead Mills is a well-established American brand specializing in organic grain-based foods.
It’s already on the shelf here, with 3 SKUs across 3 categories. The growth is depth and breadth: 1 category to widen and 4 new doors to enter.
Lead with Organic Buttermilk Pancake Mix and Waffle Mix, 22 Oz Bag in Pancake & Waffle Mix.
Community Market CA stocks pancake & waffle mix thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 5 other Bay Area grocers.
The more differentiated opening is pancake & waffle mix: Community Market CA stocks only 7 there, so Arrowhead Mills Organic Buttermilk Pancake Mix and Waffle Mix, 22 Oz Bag stands out rather than blending in.
Community Market CA merchandises 12 of the 12 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 45/100.
enters a thin pancake & waffle mix shelf as a point of difference.
The full runway
Every category Arrowhead Mills plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in pancake & waffle mix. Each dot is a product on the shelf, by its cost per oz (hover for which). Arrowhead Mills (orange) sits in line with the shelf.
What to bring to expand
Arrowhead Mills’ SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
