Arrowhead Mills at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Arrowhead Mills is a well-established American brand specializing in organic grain-based foods.
It’s already on the shelf here, with 9 SKUs across 6 categories. The growth is depth and breadth: 3 categories to widen and 3 new doors to enter.
Lead with Organic Rye Flour, 20 oz Bag in Other Flours.
Sprouts Farmers Market stocks other flours thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 5 other Bay Area grocers.
Sprouts Farmers Market carries cereal in real depth, 124 SKUs against a fleet median of 56, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is other flours: Sprouts Farmers Market stocks only 5 there, so Arrowhead Mills Organic Rye Flour, 20 oz Bag stands out rather than blending in. Lead with the other flours, and position the cereal as a finishing or gift item.
Sprouts Farmers Market merchandises 11 of the 12 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 45/100.
enters a thin other flours shelf as a point of difference.
The full runway
Every category Arrowhead Mills plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 4 SKUs. Room to widen the line.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
How it prices
Where it would price in other flours. Each dot is a product on the shelf, by its cost per oz (hover for which). Arrowhead Mills (orange) sits well above the shelf.
What to bring to expand
Arrowhead Mills’ SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
