Bragg at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
Bragg is a well-established brand known for its commitment to natural wellness, offering products like apple cider vinegar, olive oil, and nutritional supplements.
It’s already on the shelf here, with 12 SKUs across 8 categories. The growth is depth and breadth: 3 categories to widen and 1 new door to enter.
Lead with Apple Cider Vinegar, Organic, Raw, Unfiltered in Apple Cider Vinegar.
Community Market CA stocks apple cider vinegar thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
The more differentiated opening is apple cider vinegar: Community Market CA stocks only 5 there, so Bragg Apple Cider Vinegar, Organic, Raw, Unfiltered stands out rather than blending in.
Community Market CA merchandises 9 of the 10 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 65/100.
enters a thin apple cider vinegar shelf as a point of difference.
The full runway
Every category Bragg plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 5 SKUs. Room to widen the line.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
How it prices
Where it would price in apple cider vinegar. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Bragg (orange) sits above the shelf.
What to bring to expand
Bragg’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
