Cascadian Farm at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Cascadian Farm is an American brand that specializes in organic food products, founded in 1972 in the Cascade Mountains of Washington State.
It’s already on the shelf here, with 42 SKUs across 19 categories. The growth is depth and breadth: 6 categories to widen and 1 new door to enter, replicated across all 2 stores.
Berkeley Bowl merchandises 20 of the 22 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 60/100.
the categories it plays in are already deep here.
The full runway · across 2 stores
Every category Cascadian Farm plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 10 of 22 SKUs. Room to widen the line.
On shelf here, but only 5 of 7 SKUs. Room to widen the line.
How it prices
Where it would price in frozen hash browns. Each dot is a product on the shelf, by its cost per oz (hover for which). Cascadian Farm (orange) sits well above the shelf.
What to bring to expand
Cascadian Farm’s SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 42
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
