Catalina Crunch at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Catalina Crunch is a brand specializing in low-sugar, high-protein snacks and cereals.
It’s already on the shelf here, with 18 SKUs across 5 categories. The growth is depth and breadth: 4 categories to widen and 1 new door to enter, replicated across all 2 stores.
Lead with Spicy Kick Snack Mix in Mixed Dry Snacks.
Berkeley Bowl stocks mixed dry snacks thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
Berkeley Bowl carries chocolate candies in real depth, 407 SKUs against a fleet median of 159, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is mixed dry snacks: Berkeley Bowl stocks only 13 there, so Catalina Crunch Spicy Kick Snack Mix stands out rather than blending in. Lead with the mixed dry snacks, and position the chocolate candies as a finishing or gift item.
Berkeley Bowl merchandises 7 of the 7 categories the brand sells.
non-gmo, vegan against the store's assortment lean.
brand excitement 75/100.
enters a thin mixed dry snacks shelf as a point of difference.
The full runway · across 2 stores
Every category Catalina Crunch plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 8 of 11 SKUs. Room to widen the line.
On shelf here, but only 5 of 7 SKUs. Room to widen the line.
How it prices
Where it would price in mixed dry snacks. Each dot is a product on the shelf, by its cost per oz (hover for which). Catalina Crunch (orange) sits below the shelf.
What to bring to expand
Catalina Crunch’s SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
