Clover Farms at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Clover Farms is a privately owned dairy company based in Reading, Pennsylvania, established in 1937.
It’s already on the shelf here, with 11 SKUs across 8 categories. The growth is depth and breadth: 2 categories to widen and 1 new door to enter, replicated across all 2 stores.
Lead with Single-Serve Pat Butter in Salted Butter.
Berkeley Bowl stocks salted butter thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Berkeley Bowl carries plain milk in real depth, 45 SKUs against a fleet median of 22, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf.
Berkeley Bowl merchandises 9 of the 10 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 35/100.
the categories it plays in are already deep here.
The full runway · across 2 stores
Every category Clover Farms plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
How it prices
Where it would price in salted butter. Each dot is a product on the shelf, by its cost per oz (hover for which). Clover Farms (orange) sits in line with the shelf.
What to bring to expand
Clover Farms’ SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
