Reading the shelf…
Coffee mate is a brand of non-dairy coffee creamers produced by Nestlé, known for its wide range of flavors and forms, including powdered, liquid, and cold foam options. Introduced in 1961, Coffee mate creamers are lactose-free and designed to enhance the taste and texture of coffee. The brand offers a variety of products to cater to different preferences, such as zero sugar and fat-free options.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 12 of 24 Bay Area grocers. how many stores stock the brand.
29 products in the catalog. how deep the product line is (saturating).
spans 1 category · 2 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Coffee Mate (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Coffee Mate · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Coffee Mate in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Coffee Mate product in stock, cheapest first.





























Bay Area grocers where neither the digital catalog nor our shelf photos show Coffee Mate· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Coffee mate Hazelnut Liquid Coffee Creamer · its most-distributed SKU (6 doors) in Dairy And Lactose Free Creamers, the biggest opening. The closest open door is Sprouts Farmers Market · 5 rivals already on that shelf.
~15% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 24% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
25 storefronts across 12 grocers carry it · tap a pin to open the store.
already on that shelf: nutpods, chobani, califia farms
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Coffee Matethat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Dairy-Based Coffee Creamers
open here: Dairy and Lactose Free Creamers
open = the store meaningfully carries that category (real depth, not a token SKU) and Coffee Mate sells it elsewhere but has no SKU here.