Columbus at Mill Valley Market
Mill Valley Market is a specialty independent running 1 Bay Area store, mid-size at about 8,590 sq ft each.
Columbus Craft Meats is a renowned American food processing company that specializes in premium Italian-style salami and deli meats.
It’s already on the shelf here, with 18 SKUs across 9 categories. The growth is depth and breadth: 4 categories to widen.
Lead with Prosciutto Panino, 3.9 oz Pack in Meat Cheese Combos And Trays.
Mill Valley Market stocks meat cheese combos and trays thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
The more differentiated opening is meat cheese combos and trays: Mill Valley Market stocks only 1 there, so Columbus Prosciutto Panino, 3.9 oz Pack stands out rather than blending in.
Mill Valley Market merchandises 11 of the 13 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 45/100.
enters a thin meat cheese combos and trays shelf as a point of difference.
The full runway
Every category Columbus plays in across the Bay Area grocers we track, and where it stands at Mill Valley Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
What to bring to expand
Columbus’ SKUs Mill Valley Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Mill Valley Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Mill Valley Market profile →
