Columbus at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Columbus Craft Meats is a renowned American food processing company that specializes in premium Italian-style salami and deli meats.
It’s already on the shelf here, with 7 SKUs across 5 categories. The growth is depth and breadth: 3 categories to widen, replicated across all 2 stores.
Lead with Charcuterie Sampler in Mixed Deli Meats.
Pacific Market stocks mixed deli meats thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is mixed deli meats: Pacific Market stocks only 3 there, so Columbus Charcuterie Sampler stands out rather than blending in.
Pacific Market merchandises 9 of the 13 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 45/100.
enters a thin mixed deli meats shelf as a point of difference.
The full runway · across 2 stores
Every category Columbus plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
What to bring to expand
Columbus’ SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
