Crop's Fresh Marketplace at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Crop's Fresh Marketplace isn’t on Fairfax Market’s shelf yet. The opening: 8 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Rainbow Nonpareils in Sprinkles.
Fairfax Market stocks sprinkles thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Fairfax Market carries latin and hispanic seasoning mixes in real depth, 12 SKUs against a fleet median of 6, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is sprinkles: Fairfax Market stocks only 4 there, so Crop's Fresh Marketplace Rainbow Nonpareils stands out rather than blending in. Lead with the sprinkles, and position the latin and hispanic seasoning mixes as a finishing or gift item.
Fairfax Market merchandises 11 of the 11 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 50/100.
enters a thin sprinkles shelf as a point of difference.
The full runway
Every category Crop's Fresh Marketplace plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
What to bring to land
Crop's Fresh Marketplace’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
