Dave's Killer Bread at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Dave's Killer Bread is an American brand known for its organic whole-grain baked goods, founded in 2005 in Milwaukie, Oregon.
It’s already on the shelf here, with 16 SKUs across 6 categories. The growth is depth and breadth: 3 categories to widen and 7 new doors to enter.
Lead with White Bread Done Right, Artisan-Style Organic White Bread, 24 oz Loaf in White Bread.
United Markets stocks white bread thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
United Markets carries protein bars in real depth, 97 SKUs against a fleet median of 47, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf.
United Markets merchandises 13 of the 14 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 51/100.
the categories it plays in are already deep here.
The full runway
Every category Dave's Killer Bread plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 5 of 7 SKUs. Room to widen the line.
How it prices
Where it would price in white bread. Each dot is a product on the shelf, by its cost per oz (hover for which). Dave's Killer Bread (orange) sits above the shelf.
What to bring to expand
Dave's Killer Bread’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
