Evolution Fresh at Woodlands
Woodlands is a specialty independent running 3 Bay Area stores, small-format at about 2,336 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Evolution Fresh is an American brand known for its cold-pressed juices and fruit-based beverages, founded in 1995 in Monrovia, California.
It’s already on the shelf here, with 12 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 6 new doors to enter, replicated across all 3 stores.
Lead with 50Oz Cold Pressed Pure Tangerine Juice in Orange Juice.
Woodlands stocks orange juice thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 5 other Bay Area grocers.
The more differentiated opening is orange juice: Woodlands stocks only 13 there, so Evolution Fresh 50Oz Cold Pressed Pure Tangerine Juice stands out rather than blending in.
Woodlands merchandises 9 of the 9 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 65/100.
enters a thin orange juice shelf as a point of difference.
The full runway · across 3 stores
Every category Evolution Fresh plays in across the Bay Area grocers we track, and where it stands at Woodlands. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 10 of 25 SKUs. Room to widen the line.
On shelf here, but only 2 of 8 SKUs. Room to widen the line.
How it prices
Where it would price in orange juice. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Evolution Fresh (orange) sits in line with the shelf.
What to bring to expand
Evolution Fresh’s SKUs Woodlands doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
How to get on the shelf · Woodlands
enriched 2026-09-05Presence and depth are measured from Woodlands’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Woodlands profile →
