Hapi Snacks at World Market
World Market is a conventional independent running 4 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
It’s already on the shelf here, with 3 SKUs across 3 categories. The growth is depth and breadth: 2 categories to widen and 4 new doors to enter, replicated across all 4 stores.
Lead with Crazy Mix Snack, Spicy, Arare Rice Crackers in Mixed Dry Snacks.
World Market stocks mixed dry snacks thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is mixed dry snacks: World Market stocks only 1 there, so Hapi Snacks Crazy Mix Snack, Spicy, Arare Rice Crackers stands out rather than blending in.
World Market merchandises 9 of the 9 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 60/100.
enters a thin mixed dry snacks shelf as a point of difference.
The full runway · across 4 stores
Every category Hapi Snacks plays in across the Bay Area grocers we track, and where it stands at World Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
What to bring to expand
Hapi Snacks’ SKUs World Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from World Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. World Market profile →
