just egg
Just Egg is a brand specializing in plant-based egg alternatives, offering a sustainable and cholesterol-free option for breakfast and cooking. The brand focuses on providing a versatile egg substitute made primarily from mung beans, designed to mimic the taste and texture of traditional eggs.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 17 of 24 Bay Area grocers. how many stores stock the brand.
5 products in the catalog. how deep the product line is (saturating).
spans 5 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Just Egg (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Just Egg · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Just Egg in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Just Egg product in stock, cheapest first.
Sold at
Find Just Egg online
Where to find Just Egg · Bay Area
Opportunities
Grow where it's already stocked
Bay Area stores already carrying Just Eggthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
