Reading the shelf…
Just Egg is a brand specializing in plant-based egg alternatives, offering a sustainable and cholesterol-free option for breakfast and cooking. The brand focuses on providing a versatile egg substitute made primarily from mung beans, designed to mimic the taste and texture of traditional eggs.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 17 of 24 Bay Area grocers. how many stores stock the brand.
5 products in the catalog. how deep the product line is (saturating).
spans 5 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Just Egg (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Just Egg · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Just Egg in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Just Egg product in stock, cheapest first.
Bay Area stores already carrying Just Eggthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
~4% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 43% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
48 storefronts across 17 grocers carry it · tap a pin to open the store.
open here: Frozen Burritos, Other Frozen Breakfast, Prepared Breakfast Burritos
open = the store meaningfully carries that category (real depth, not a token SKU) and Just Egg sells it elsewhere but has no SKU here.