Just Egg vs Amy's Kitchen · Bay Area shelf head-to-head
Just Egg and Amy's Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Amy's Kitchen carries more Brand PowerAmy's Kitchen is in more Bay Area grocersAmy's Kitchen fields the deeper lineupAmy's Kitchen sits further up the premium end
Just Egg
Amy's Kitchen
43
brand power
69
5
products
139
5
categories
14
5
subcategories
22
17
grocers
19
68.1¢
price per oz
77.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Just Egg▭ Amy's Kitchen
Distribution · 30% of score71·79
carried in 17 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Breakfast1 vs 4 SKUs
1% of shelf
only Just Egg
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Just Egg · Amy's Kitchen
