Kerrygold at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Kerrygold is a premium dairy brand known for its high-quality butter and cheese products, established in 1962 by the Irish Dairy Board.
It’s already on the shelf here, with 6 SKUs across 4 categories. The growth is depth and breadth: 2 categories to widen and 5 new doors to enter.
Lead with Irish Grass-Fed Unsalted Butter Sticks in Unsalted Butter.
Sprouts Farmers Market stocks unsalted butter thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 7 other Bay Area grocers.
The more differentiated opening is unsalted butter: Sprouts Farmers Market stocks only 9 there, so Kerrygold Irish Grass-Fed Unsalted Butter Sticks stands out rather than blending in.
Sprouts Farmers Market merchandises 9 of the 12 categories the brand sells.
grass-fed against the store's assortment lean.
brand excitement 55/100.
enters a thin unsalted butter shelf as a point of difference.
The full runway
Every category Kerrygold plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 5 SKUs. Room to widen the line.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
What to bring to expand
Kerrygold’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
