Kind at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
KIND Snacks is an American snack food company founded in 2004, known for its health-conscious products.
It’s already on the shelf here, with 35 SKUs across 5 categories. The growth is depth and breadth: 5 categories to widen and 1 new door to enter.
Lead with Breakfast Peanut Butter Banana Dark Chocolate Gluten Free Protein Snack Bars, 6 Packs of 2 in Breakfast Bars.
United Markets stocks breakfast bars thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
United Markets carries ice cream in real depth, 309 SKUs against a fleet median of 130, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is breakfast bars: United Markets stocks only 8 there, so KIND Breakfast Peanut Butter Banana Dark Chocolate Gluten Free Protein Snack Bars, 6 Packs of 2 stands out rather than blending in. Lead with the breakfast bars, and position the ice cream as a finishing or gift item.
United Markets merchandises 7 of the 7 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 70/100.
enters a thin breakfast bars shelf as a point of difference.
The full runway
Every category Kind plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 17 of 47 SKUs. Room to widen the line.
On shelf here, but only 7 of 15 SKUs. Room to widen the line.
How it prices
Where it would price in breakfast bars. Each dot is a product on the shelf, by its cost per oz (hover for which). Kind (orange) sits well above the shelf.
What to bring to expand
Kind’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 35
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
