Kinder's at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Kinder's is a brand specializing in a wide range of seasonings, dry rubs, and BBQ sauces designed to enhance the flavor of various dishes.
It’s already on the shelf here, with 12 SKUs across 3 categories. The growth is depth and breadth: 2 categories to widen and 6 new doors to enter, replicated across all 2 stores.
Lead with Hot Teriyaki with Jalapeno & Ginger Wing Sauce & Dip in Teriyaki Sauces.
Pacific Market stocks teriyaki sauces thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is teriyaki sauces: Pacific Market stocks only 9 there, so Kinder's Hot Teriyaki with Jalapeno & Ginger Wing Sauce & Dip stands out rather than blending in.
Pacific Market merchandises 15 of the 17 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
an established national brand with proven demand.
enters a thin teriyaki sauces shelf as a point of difference.
The full runway · across 2 stores
Every category Kinder's plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 10 of 28 SKUs. Room to widen the line.
On shelf here, but only 1 of 5 SKUs. Room to widen the line.
What to bring to expand
Kinder's’ SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
