Lotus Foods at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Lotus Foods is a California-based company specializing in importing and producing specialty rice and rice-based products.
It’s already on the shelf here, with 15 SKUs across 7 categories. The growth is depth and breadth: 4 categories to widen and 2 new doors to enter, replicated across all 2 stores.
Lead with Organic Brown Rice Pad Thai Noodles in Rice Noodles.
Berkeley Bowl stocks rice noodles thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 7 other Bay Area grocers.
Berkeley Bowl carries instant noodles in real depth, 101 SKUs against a fleet median of 23.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is rice noodles: Berkeley Bowl stocks only 5 there, so Lotus Foods Organic Brown Rice Pad Thai Noodles stands out rather than blending in. Lead with the rice noodles, and position the instant noodles as a finishing or gift item.
Berkeley Bowl merchandises 9 of the 9 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 70/100.
enters a thin rice noodles shelf as a point of difference.
The full runway · across 2 stores
Every category Lotus Foods plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 5 of 6 SKUs. Room to widen the line.
On shelf here, but only 3 of 5 SKUs. Room to widen the line.
What to bring to expand
Lotus Foods’ SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
