Reading the shelf…
Lucerne is a grocery brand specializing in cheese products. The brand offers a variety of cheese options, including finely shredded cheese blends and cheese party trays, catering to both everyday and party needs. Lucerne's products are known for their quality and variety, featuring popular cheese types like Monterey Jack, Cheddar, and Colby Jack.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
Store brand. Lucerne is exclusive to Andronico's Community Markets by design, so Distribution · and therefore Brand Power · reads low next to national brands. Judge it against other store brands, not the shelf leaders.
exclusive to Andronico's Community Markets. store brands sell in one chain by design, which caps this.
139 products in the catalog. how deep the product line is (saturating).
each bar is the % of that category's SKUs that are Lucerne (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Lucerne · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
every Lucerne product in stock, cheapest first.








































18 storefronts across 2 grocers carry it · tap a pin to open the store.
spans 8 categories · 28 subcategories. how many categories the brand plays in (saturating).
~5% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 16% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.