Lucerne vs Organic Valley® · Bay Area shelf head-to-head
Lucerne and Organic Valley®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Organic Valley® carries more Brand PowerOrganic Valley® is in more Bay Area grocersLucerne fields the deeper lineupOrganic Valley® sits further up the premium end
Lucerne
Organic Valley®
49
brand power
69
139
products
103
8
categories
15
28
subcategories
30
2
grocers
19
56.3¢
price per oz
$1.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lucerne▭ Organic Valley®
Distribution · 30% of score8·79
exclusive to Andronico's Community Markets·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Milk & Cream18 vs 23 SKUs
only Lucerne
no top category Organic Valley® doesn’t also play in.
only Organic Valley®
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lucerne · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lucerne · Organic Valley®
