Lucerne vs Good & Gather · Bay Area shelf head-to-head
Lucerne and Good & Gather, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Good & Gather fields the deeper lineup
Lucerne
Good & Gather
49
brand power
52
139
products
493
8
categories
71
28
subcategories
93
2
grocers
2
$6.27
avg price
$4.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lucerne▭ Good & Gather
Distribution · 30% of score8·8
G
exclusive to Andronico's Community Markets·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Good & Gather
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Lucerne · 2
only Good & Gather · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lucerne · Good & Gather