Lucerne vs Clover Sonoma · Bay Area shelf head-to-head
Lucerne and Clover Sonoma, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clover Sonoma carries more Brand PowerClover Sonoma is in more Bay Area grocersLucerne fields the deeper lineupClover Sonoma sits further up the premium end
Lucerne
Clover Sonoma
49
brand power
68
139
products
114
8
categories
12
28
subcategories
23
2
grocers
18
56.3¢
price per oz
48.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lucerne▭ Clover Sonoma
Distribution · 30% of score8·75
exclusive to Andronico's Community Markets·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cream4 vs 6 SKUs
only Lucerne
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lucerne · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lucerne · Clover Sonoma
