Lucerne vs Tillamook · Bay Area shelf head-to-head
Lucerne and Tillamook, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tillamook carries more Brand PowerTillamook is in more Bay Area grocersLucerne fields the deeper lineup
Lucerne
Tillamook
49
brand power
67
139
products
127
8
categories
6
28
subcategories
21
2
grocers
20
56.3¢
price per oz
63.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lucerne▭ Tillamook
Distribution · 30% of score8·83
exclusive to Andronico's Community Markets·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lucerne
only Tillamook
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lucerne · 0
no exclusive doors — everywhere Lucerne is, Tillamook is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lucerne · Tillamook
