Made In Nature at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Made in Nature is a brand that specializes in organic dried fruits and snacks.
It’s already on the shelf here, with 2 SKUs across 2 categories. The growth is depth and breadth: 1 category to widen and 6 new doors to enter.
Lead with Dried Plums, Organic in Dried Plums.
Sprouts Farmers Market stocks dried plums thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 7 other Bay Area grocers.
Sprouts Farmers Market carries fruit bars in real depth, 18 SKUs against a fleet median of 7.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is dried plums: Sprouts Farmers Market stocks only 1 there, so Made In Nature Dried Plums, Organic stands out rather than blending in. Lead with the dried plums, and position the fruit bars as a finishing or gift item.
Sprouts Farmers Market merchandises 10 of the 10 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 55/100.
enters a thin dried plums shelf as a point of difference.
The full runway
Every category Made In Nature plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
What to bring to expand
Made In Nature’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
