Madegood at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
MadeGood is a brand specializing in organic, allergy-friendly snacks, including granola bars and minis.
It’s already on the shelf here, with 3 SKUs across 3 categories. The growth is depth and breadth: 3 categories to widen and 1 new door to enter.
Lead with Vanilla Crispy Squares in Other Packaged Treats.
Falletti Foods stocks other packaged treats thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is other packaged treats: Falletti Foods stocks only 8 there, so MadeGood Vanilla Crispy Squares stands out rather than blending in.
Falletti Foods merchandises 5 of the 7 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 70/100.
enters a thin other packaged treats shelf as a point of difference.
The full runway
Every category Madegood plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 4 SKUs. Room to widen the line.
On shelf here, but only 1 of 4 SKUs. Room to widen the line.
How it prices
Where it would price in other packaged treats. Each dot is a product on the shelf, by its cost per oz (hover for which). Madegood (orange) sits in line with the shelf.
What to bring to expand
Madegood’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
