Martinelli's at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Martinelli's, the brand name of S. Martinelli & Company, is renowned for its premium apple juices and sparkling ciders.
It’s already on the shelf here, with 21 SKUs across 3 categories. The growth is depth and breadth: 2 categories to widen and 1 new door to enter, replicated across all 2 stores.
Berkeley Bowl merchandises 5 of the 5 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 40/100.
the categories it plays in are already deep here.
The full runway · across 2 stores
Every category Martinelli's plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 10 of 16 SKUs. Room to widen the line.
On shelf here, but only 7 of 13 SKUs. Room to widen the line.
What to bring to expand
Martinelli's’ SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
